Creativity as a daily necessity

We are not just logical beings.  We are also creative individuals.

Creativity is the highest expression of our individuality because it necessitates the use  of logic and heart, as well as the use of senses in order to translate in concrete terms our inner thoughts and emotions.

Creativity as an emphatic process needs an outlet so others can get a bigger understanding of the artist in us.

Some use the pen, others by the brush. Others express creativity through makeup wands, while others conceive of new products or ventures to serve a specific function or purpose.

For me creativity is born out of gentle love, a yearning to be understood and an honest desire to make a difference.

It is through creativity that we walk apart or stand above the usual ebb and flow of normalcy.

Creativity as an innate talent is always permissive and never restrictive.

It does not know boundaries for if it does, then you are thinking inside the box. Cliche as it may sound,  but creativity is thinking outside the box in order to achieve true self expression, without regard for biases or discrimination.

How on earth can we reconcile the noble purpose of creativity to make a difference in the trivial details of our necessities?

Say in makeup artistry or in manufacture of goods designed to
make us beautiful, healthy or at least confident, how do we go beyond the shallow perception of vanity or commerciality to those who patronize the beauty industry?

For example, a professional cosmetics  company goes beyond definition of cosmetics by coming up with products to help customers defy their imperfections.

By having products made to conceal skin imperfections and help gain confidence, the makeup company helps women reinvent themselves.

However superficial cosmetic use may seem to some, makeups give women the first step to change;  a beauty makeover  can help women to defy age that sometimes sets limits on what one can and cannot do.

Locally, it is creativity that perhaps fuelled a personal and cosmetic company to defy commerciality and use instead natural ingredients in their products.

Their products could have been made not just out of need but out of creativity and want to be different or serve consumers better.


Disclaimer: this is not a sponsored blog.



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