What women in their forties want from their makeup

The signs of aging come around and whether you have lived well or not, forty is an age of pushing oneself to the limits of youthful ability and making new goals to achieve.

But aging only makes  us wary of our limitations as women.

We want to age gracefully that is why women make extra effort to take care of themselves when they are past their 30s.

Makeup thus is a go to diversion and creative statement for women who want lasting beauty and youthful disposition amidst signs of aging.

For makeups and skin care anything that squeal healthy and age-defying in ingredients of  a product label, are enough reasons to buy a certain makeup or beauty care brand.

Here are some sought-after ingredients or key words in products we in our forties look out for:

Vitamins A, C, E - we know these vitamins are good for the skin and simply mentioning them in a product would push us to associate it with skin renewal, skin regeneration, etc.

Of course we know that these vitamins are often included in vitamin supplements hence such association.

Collagen - we have read that if we want to keep our skin firm, we know that collagen is the keyword to gain back a youthful appearance.

Natural - or sometimes organic, is another byword for health-conscious women who after trying different brands of products in their youth, realize the goodness of going back to the benefits of nature.

Anything that has natural or "made from nature's best ingredients" in the packaging, would make us pay attention to a specific product when buying.

Pore minimizing- with the countless beauty blogs locally,  we older women are now paying attention on what to avoid in our appearance. Wrinkles and pores are no no.

We know  that uncared skin make us look old.

So makeup and beauty products that say "pore minimizing" or "pore smoothening" would make a product attractive to us.

Fruity or flower scented - it is an additional comeon for us if we see our favorite fruit or flower included in the ingredient list of a makeup or skincare item. Because this makes us feel right at home with the product.



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