It seems that the beauty industry is still on the upswing.
Recently, two famous Filipino celebrities came up with their own makeup line- Vice Ganda and Anne Curtis, A-listers whose newest foray into business- Vice and Blk cosmetics respectively, have become a buzz word among beauty bloggers.
Two new brands with different philosophies- Ganda for All (Beauty for All) and the other, a makeup line that adheres to the motto: "uncomplicated beauty" for Filipinos.
Both a welcome addition to the Philippine industry which in recent years have seen the influx of locally-made, conceptualized or owned beauty and skincare products.
Some of these include Happy Skin, Human Nature, Snoe Beauty, VM Naturals, to name a few.
Credit it to the makeup-savvy Pinoy teens for making the beauty industry a thriving slice of the economy.
It is not surprising for aptly called influencers cum brand ambassadors to yield so much charm among consumers, and drum up the potential of big business for brands.
The Philippines has always been a texting capital, which is evolving as a vlogging capital of the world.
And with vloggers filling in a beauty demand for makeup tutorials and product reviews, these seemingly increasing interest for make-me-beautiful products can translate to potential sales if the products gain enough positive reviews from fellow beauty junkies.
Looking further, the back to back wins of Filipino candidates in international beauty pageants have given birth to "aspirational beauty", and a thinking that beauty is something you can work on to achieve.
It is this ideational standard and the increasing number of Pinoy techies who are now exposed to a plethora of brands via You Tube and right at the market grid, that drive a demand for makeups and skincare brands locally.
Another worth mentioning is the still unbeaten popularity of Korean-made beauty and skincare products, an after effect of the Kpop wave.
All these make for good business potential because makeup fans locally cover a wide demographic-- be it age or economic status: students, fashionistas, mommies, and makeover gurus.
Thus the addition of celebrity-inspired or curated cosmetic items for bloggers are very much a welcome surprise.
But it is becoming a steep of a standard to meet for the newest brands; after all beauty products has become not just a fad or a trend for Filipinos, but more of a lifestyle.
Copyright 2017.
Philippines.
All rights reserved.
Wednesday, November 8, 2017
Thursday, November 2, 2017
That thing about bold lipsticks part 2
I left an unfinished article in my previous post which I intend to resolve today- "That thing About Bold Lipsticks".
Frankly I meant the topic to be a social experiment on lipstick fad, but why complicate things when makeup is a personal preference? Beyond the colors we cannot really give labels to the women who wear them out of respect to each person's individuality.
So I will just share how wearing bold colors of lipstick make an ordinary mom feel after trying them:
One, it felt like a jolt of confidence depending on the occasion the loud colors were worn.
On routinary days, these lipshades give a feminist statement- that the woman can deviate from her usual sweetness and appear stronger rather than weakly feminine.
Two, the colors work like an attention magnet of sorts to the opposite sex.
As to whether the association has good or negative connotation, that is left in the mind of the other person seeing you in a different spectrum.
For me I used two new shades beyond my comfort level- one a chocolate brown ala retro brown of the 1990s;
the other a violet shade of lipstick on the deep blue side of hue (check photos).
Trying on the first lipstick- Maybelline Powder Matte in Raw Cocoa, felt intensely empowering. What new lipstick can do to a woman, and more.
Amore for the shy girl and confidence on a dull day.
But for me, let us just stop at women empowerment. Go wear this retro brown if you are a 1990s doe-eyed mom, hence I actually like the impression I make by wearing this color.
As for the vibrant violet, I think it is both flamboyant and cunning of a hue.
In addition, the punchy color may not be practical to use on usual days lest I want the negative glares from fellow moms of the old school variety; the color is appropriate though for unusual occasions like a costume party.
And use it as a political statement if you may (hooray to equality of rights, no to discrimination of all sorts, kinda statement). Of course this is just an off-beat suggestion. Take it as a pun, or not.
Wearing bold colors is a big deal for women who want to differentiate themselves from other women.
I've read somewhere that the human brain is wired to notice immediately anything that is out of the ordinary in his/ her environment.
So wear bold colors in lipstick fashion, and speak from the heart of a strong woman- unrelenting and unbending to stereotypes.
The Makeup Philosopher
Philippines
Copyright 2017.
All rights reserved.
Frankly I meant the topic to be a social experiment on lipstick fad, but why complicate things when makeup is a personal preference? Beyond the colors we cannot really give labels to the women who wear them out of respect to each person's individuality.
So I will just share how wearing bold colors of lipstick make an ordinary mom feel after trying them:
One, it felt like a jolt of confidence depending on the occasion the loud colors were worn.
On routinary days, these lipshades give a feminist statement- that the woman can deviate from her usual sweetness and appear stronger rather than weakly feminine.
Two, the colors work like an attention magnet of sorts to the opposite sex.
As to whether the association has good or negative connotation, that is left in the mind of the other person seeing you in a different spectrum.
For me I used two new shades beyond my comfort level- one a chocolate brown ala retro brown of the 1990s;
the other a violet shade of lipstick on the deep blue side of hue (check photos).
 |
| Maybelline lipsticks in Raw Cocoa and vibrant violet. |
 |
| These lipsticks come in vogue casing. |
Trying on the first lipstick- Maybelline Powder Matte in Raw Cocoa, felt intensely empowering. What new lipstick can do to a woman, and more.
Amore for the shy girl and confidence on a dull day.
But for me, let us just stop at women empowerment. Go wear this retro brown if you are a 1990s doe-eyed mom, hence I actually like the impression I make by wearing this color.
As for the vibrant violet, I think it is both flamboyant and cunning of a hue.
In addition, the punchy color may not be practical to use on usual days lest I want the negative glares from fellow moms of the old school variety; the color is appropriate though for unusual occasions like a costume party.
And use it as a political statement if you may (hooray to equality of rights, no to discrimination of all sorts, kinda statement). Of course this is just an off-beat suggestion. Take it as a pun, or not.
Wearing bold colors is a big deal for women who want to differentiate themselves from other women.
I've read somewhere that the human brain is wired to notice immediately anything that is out of the ordinary in his/ her environment.
So wear bold colors in lipstick fashion, and speak from the heart of a strong woman- unrelenting and unbending to stereotypes.
The Makeup Philosopher
Philippines
Copyright 2017.
All rights reserved.
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