It seems that the beauty industry is still on the upswing.
Recently, two famous Filipino celebrities came up with their own makeup line- Vice Ganda and Anne Curtis, A-listers whose newest foray into business- Vice and Blk cosmetics respectively, have become a buzz word among beauty bloggers.
Two new brands with different philosophies- Ganda for All (Beauty for All) and the other, a makeup line that adheres to the motto: "uncomplicated beauty" for Filipinos.
Both a welcome addition to the Philippine industry which in recent years have seen the influx of locally-made, conceptualized or owned beauty and skincare products.
Some of these include Happy Skin, Human Nature, Snoe Beauty, VM Naturals, to name a few.
Credit it to the makeup-savvy Pinoy teens for making the beauty industry a thriving slice of the economy.
It is not surprising for aptly called influencers cum brand ambassadors to yield so much charm among consumers, and drum up the potential of big business for brands.
The Philippines has always been a texting capital, which is evolving as a vlogging capital of the world.
And with vloggers filling in a beauty demand for makeup tutorials and product reviews, these seemingly increasing interest for make-me-beautiful products can translate to potential sales if the products gain enough positive reviews from fellow beauty junkies.
Looking further, the back to back wins of Filipino candidates in international beauty pageants have given birth to "aspirational beauty", and a thinking that beauty is something you can work on to achieve.
It is this ideational standard and the increasing number of Pinoy techies who are now exposed to a plethora of brands via You Tube and right at the market grid, that drive a demand for makeups and skincare brands locally.
Another worth mentioning is the still unbeaten popularity of Korean-made beauty and skincare products, an after effect of the Kpop wave.
All these make for good business potential because makeup fans locally cover a wide demographic-- be it age or economic status: students, fashionistas, mommies, and makeover gurus.
Thus the addition of celebrity-inspired or curated cosmetic items for bloggers are very much a welcome surprise.
But it is becoming a steep of a standard to meet for the newest brands; after all beauty products has become not just a fad or a trend for Filipinos, but more of a lifestyle.
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